How to Easily Embed Instagram Posts in WordPress

Why oh why is it possible to add…..

  • Images
  • Youtube
  • Twitter
  • Spotify
  • Etcetera, etcetera….

…..but there is no easy button to embed a Instagram post?

Don’t you worry, it is very easy! If I can do this, you can do it certainly!

Step 1: pick the instagram post

Go to the instagram post you want to embed in your WordPress post. Click on the post. In the right corner you will see 3 dots. Click ’em!

Step 2 Embed the link from Instagram

I’m Dutch, so my settings in Instagram are in Dutch. Easier for me. And because I’m a bit lazy at the moment I’m not going to change the settings. Plus, I think you’re smart enough to comprehend the next image.

After you’ve clicked the three dots, there opens a new window. Choose for “embed” here. And for the people who want to learn Dutch: this is “insluiten”.

After this: copy the embed code

Step 3: embed HTML in WordPress

Go back to your WordPress post where you want to integrate the Instagram post in. Click on the large blue “+” button in the left upper corner. Type “html”, and then the option “custom html” appears.

This is a blank field with “write HTML”.

Paste the code in here ⬇️

When you have done all these steps, the instagram post could like this on your website ⬇️

Dit bericht op Instagram bekijken

Een bericht gedeeld door Adrian Lopez Pelayo (@adrifreeskate)

That’s it, and why should you do this?

Yes, only these 4 steps take it to embed the Instagram post. But why should you do all this effort and not a simple link on your page?

Benefits of Embedding Instagram Posts on Your Website

Adding Instagram posts to your website brings several advantages, especially for engagement and authenticity. Here’s a look at the key benefits:

  1. Increased engagement
    • Instagram posts are eye-catching and make your content visually appealing
    • With a easy click your visitor sees your instagram posts, encouraging them to follow you. Or they can easily see which content you’re interested in
  2. Social proof
    • You’re showing that you’re posting from a real user
    • Being active on Instagram builds trust with your audience
  3. Improving SEO and traffic to your website
    • Your website visitors often stay longer on your website, when there’s engaging and interactive content. And visitors staying longer on your website = a positive signal for SEO

Final thoughts

The inspiration for this post, is my own post about “doing a brush on inline skates”. Because I was looking this for this trick over and over again. With this typing this out, I’m sure I will never forget this again. Also, maybe it helps you out too. I certainly hope so! FYI the instagram post I used is this one from Adrifreeskate. Give him a follow!


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